Free weekly email for Shopify founders

Know what to fix next in your Shopify store.

Get one practical growth fix every week. From Martin Ratajski, co-founder of LevlUp. Clear ideas for improving conversion, acquisition, and retention.

Martin Ratajski

Co-founder of LevlUp · Built & exited for $35M

The ladder: 0 → 10 → 100 → 1,000 → 10,000+ orders

One useful idea. Ready to put to work.

Each email follows the same simple format, so you can decide quickly whether it applies to your store.

Illustrative example

Show delivery information next to the purchase button

The problem: Shoppers reach the product page ready to buy, but delivery time and shipping cost are only revealed at checkout. Some hesitate and leave.
The change: Add one short line directly under the purchase button: expected delivery window and shipping cost (or the free-shipping threshold).
What to measure: Add-to-cart rate and checkout completion on that product page, compared over a similar period before and after the change.

Martin Ratajski captured on a camera monitor while filming for The Order Ladder

Martin Ratajski speaking to an audience of ecommerce founders

LevlUp fulfilment warehouse with product shelves and packing stations

Stage, studio, warehouse, floor. The real work behind the numbers

Who writes it

Advice from someone who has run the numbers.

I co-founded LevlUp and helped grow it into a company shipping millions of orders, before a $35M exit.

I've spent millions on growth, fought with CAC, worked on margins and made plenty of expensive mistakes.

What I do best is look at an ecommerce business and spot what to fix first. That's what each email is for.

Martin Ratajski

What you get as a subscriber.

The core

One practical growth fix, every week.

A short email with one idea you can test in your store or marketing, focused on conversion, acquisition, order value, retention or margins. No long reading list.

Real store breakdowns
Occasional walkthroughs of real Shopify businesses. What's working and what to fix first.
Expert sessions
Talks with Shopify founders and marketing specialists on topics like CRM, paid ads and retention.
Founder community
A separate community for Shopify founders. Subscribing to the email does not automatically include access.

Every founder is somewhere on the ladder.

0 → 10 orders

Get proof that people want what you're selling.

10 → 100 orders

Dial in your offer, message and acquisition until orders become consistent.

100 → 1,000 orders

Improve conversion, economics, acquisition and retention until growth becomes repeatable.

1,000 → 10,000+ orders

Keep what works, scale further and protect your margins.

Wherever you are, the weekly email focuses on the next thing worth fixing.

Questions

Is it free?

Yes. The weekly email is free.

Who is it for?

Shopify founders who want practical ideas for improving conversion, acquisition and retention.

How often will I receive emails?

One growth fix per week.

Do I need an established Shopify store?

No. The ladder starts at 0 orders, and the ideas are written for founders at different stages.

Does newsletter signup include community access?

No. The founder community is separate from the newsletter, and signing up for the email does not automatically include access.

Can I unsubscribe?

Yes, anytime, with one click from any email.